We will be one of the world's leading educational institutions.

We will also provide products and services in other areas where we can make a difference.

We will conduct research to develop products.

We will achieve competitive results in business.

We will focus on our strength.

We will remain independent and will only collaborate with other institutions and organizations in our field if it serves our business goals and mission.

We will be there for our customers as long as they need us.

We will be innovative and effective in everything we do.

We will attract and employ the best people by creating a challenging environment in our company.

We will express our values through the services and activities we provide.

We will work to further develop our country and increase social welfare by contributing to the national economy with the goods and services we offer.

We will work for a better, more livable, fair and developed country where people are valued.

We will try to serve society by providing and selling necessary goods and services at the lowest possible costs.

In the field of education and publishing, it adopts the principle of being an innovative and contemporary publishing organization without ever compromising on quality, in line with the ethical values it adopts, and aims to become the first and only preferred address.